Your private school’s marketing techniques help promote your school to new students and families, plus keep enrollment numbers steady. Your online presence and available technology can help you reach wider audiences. Personalized approaches appeal to the students and families who will fit best with your institution’s mission and goals. Gain inspiration with these three ways to boost admissions and how TADS software can help.
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3 Ways to Attract New Students and Families
Widespread technology use lets us connect with more people than ever before. Various online tools and platforms can help your private school appeal to target student segments. Here’s how to attract students for admission:
1. Use Visuals and Videos
Images and videos give prospective students and families a clear depiction of your school’s culture and community. You can tailor videos and visuals that pique student interest. For instance, you could use strategies like:
- Updating your school website with pictures: A seamless website experience can increase student interest in your school. Keep your website updated with recent photos of school grounds, classrooms, specialized equipment, technology, and other distinctive elements. Prospective students might feel more interested in your school after seeing these features and visualizing themselves at your school.
- Interviewing current and prior students about their experiences: You can interview current students about their favorite aspects of school or why they chose this particular school for admission. Or, ask successful school alum to speak about their success after graduation. Post these videos on your social media or website to give prospective students real-life testimonials.
2. Write Mobile-Friendly Emails
Regular communication is essential for admissions and enrollment success. Email is a popular communication method, letting you message many prospective families at once. Emails also provide a direct way for students and families to respond to you. You can include important links that make it easy for students to take the next step.
Another way to increase email success is by making your emails mobile-friendly. Mobile structures let users access emails from any location, increasing engagement with your school and website. Mobile-friendly content can include:
- Scannable text: Prospective students are more likely to read your message if it’s scannable and easy to digest. Instead of using big blocks of text, break them into smaller paragraphs and sentences for mobile formats.
- Direct links: Include direct links to informational pages or admissions information so that students can get started with enrollment.
- Mobile-formatted pictures: Pictures help students visualize your school. Make sure to format them for mobile devices so users can view the entire image and gain the full effect.
3. Develop Social Media Strategies
Nearly 5 billion people use social media in 2023, making it a massive channel for connection. You can optimize your social media platforms to appeal to prospective students. Frequent posts that encourage student engagement can attract new students and families and inspire them to visit your website.
You can create a social media page for every platform and promote your school. For instance, you could:
- Share school photos on Instagram.
- Share school admissions updates and deadlines on Twitter.
- Share testimonials from students and alum on Facebook.
Attract Students to Your Private School With TADS
By upgrading your admissions strategies, you can attract and enroll more students than ever before. If you’re ready to enhance your admissions processes, explore TADS Admission and Enrollment software. Our software features online document management that streamlines application procedures for students and families. Automated features reduce manual workloads for admissions teams, allowing you to form deeper connections with prospective students.
To learn more about how to promote school admissions and our admissions solutions, request a demo from TADS today.
