As private K–12 schools prepare for 2025, maximizing net tuition revenue isn’t just a financial goal—it’s about understanding what today’s parent demographics truly value. Families are navigating lingering economic pressures, new funding options, and shifting...
For many private K–12 schools, tuition has long been viewed as a challenge to manage rather than an opportunity to lead. But with school choice expanding, demographics shifting, and families expecting greater flexibility, the way you structure and communicate tuition...
School voucher programs are expanding at a pace few could have imagined a decade ago. In more than 30 states, families now have some form of voucher, tax-credit scholarship, or education savings account (ESA) available to them—and new legislation continues to pass...
As private schools sustained growth during recent years, 40% of private schools reported increased enrollment between the 2023–24 and 2024–25 school years, while 32% saw declines and 28% stayed flat, according to a July 2025 survey from the Cato Institute. With nearly...
Families today expect open, timely school communication—not just from teachers, but from enrollment, finance, and administrative staff. The NAIS Principles of Good Practice emphasize that schools should “keep parents well informed through systematic reports,...
Every school community thrives when families feel committed—not just for a season, but for the full K–12 journey. Re-enrollment isn’t a checkbox; it’s a relationship cycle. Independent research shows that K-12 private schools boast average retention rates around...
